Unraveling the Essence of Data Hygiene
Data Hygiene: Definition, Benefits, and Best Practices Most of us follow a similar routine in the kitchen: we prepare breakfast in the morning and wipe up any spills or loose crumbs as we go. We reposition containers if the cupboard is chaotic so that we …
Account-Based Marketing (ABM): Why You Should Adopt It, And How
Account-based marketing, or ABM, is becoming more and more popular among B2B marketers as a component of their total marketing campaigns. ABM works in perfect harmony with traditional marketing strategies that focus on boosting short-term lead generation and long-term revenue growth. Lean IT will help …
Mastering Marketing Automation: Lean IT’s Guide to Streamlining Your Business with Top Tools
Within the ever-changing world of digital marketing, where efficiency and customized communication are paramount, marketing automation is a game-changer. Read this blog to gain a comprehensive overview of marketing automation technologies and tips for putting best practices into action to improve your marketing campaigns. Explore …
Navigating Azure Fabric Pricing for Optimal Computational Recourses Optimization
In today’s dynamic business environment, agility and cost-efficiency in managing computational resources are more critical than ever. This is where the concept of a unified compute resource pool comes into play, significantly simplifying the procurement and utilization of computational power across various workloads. With the …
Benefit of Salesforce Health Cloud
As healthcare and life sciences confront new challenges, digital transformation can prime organizations to meet this moment head on. More robust data management strategies, automated workflows, and real-time insights reveal untapped opportunities to create efficiencies and improve consumer experiences. Salesforce Health Cloud is not just …
Complete Guide to Salesforce Campaign Influence
Salesforce Campaign Influence is how Salesforce Opportunities are associated with the Campaigns that helped generate them. It’s all about joining the dots between sales revenue (stored in opportunities) and marketing data (stored in campaigns) – and therefore, is the fundamental connection in measuring Marketing ROI …
5 Essential Salesforce CRM Additions to be GDPR Compliant
The GDPR (General Data Protection Regulation) has been a topic pre-occupying marketers, and urgency is rising with the enactment date fast approaching. By the 25th May 2018, organisations will need to have GDPR-compliant processes in place that justify any personal data processing, in order to …
Empowering Data Analytics Transformation with Azure Fiber
In the evolving world of data analytics, our team at Lean IT has been at the forefront, harnessing the power of Azure Fiber to drive significant advancements in this space. Our journey is marked by a series of successful engagements, each underlining our commitment to …