SAP Customer Experience (CX)

SAP Customer Experience (CX)

SAP Customer Experience (CX) is a suite of cloud solutions designed to deliver personalized customer experiences across all touchpoints. It includes tools for marketing, sales, commerce, and service, helping businesses build lasting customer relationships.

How Does SAP Customer Experience (CX) Work?

The marketing module enables businesses to create personalized campaigns, segment audiences, and track campaign performance. It helps improve customer engagement, drive conversions, and optimize marketing strategies.


SAP CX enhances sales processes by providing tools for lead management, opportunity tracking, and sales forecasting. It enables sales teams to collaborate effectively, close deals faster, and improve revenue.


The commerce module supports e-commerce operations by offering tools for managing online stores, product catalogs, and customer orders. It ensures seamless shopping experiences, personalized offers, and integrated customer data.


SAP CX improves customer service by providing a unified platform for managing customer inquiries and support cases. It includes tools for case management, self-service portals, and AI-driven recommendations, enhancing customer satisfaction and loyalty.