Marketing Cloud 360 expands customer data platform to deliver real-time engagement, audience segmentation and loyalty management
Commerce Cloud 360 introduces new data integrations; enhances order management and headless commerce capabilities for companies to innovate fast with clicks, not code
Google and Salesforce make it easier for companies to transform their marketing and advertising with first-party data
New Snapchat integration lets brands use first-party data for personalized ads
Companies can now manage WhatsApp channels and messaging within Marketing Cloud to increase customer engagement

SAN FRANCISCO, June 2, 2021 /PRNewswire/ — Salesforce Connections — Salesforce, [NYSE: CRM], the global leader in CRM, today announced new innovations across Digital 360, helping companies go digital faster and deliver the next generation of marketing, commerce and digital experiences. Salesforce will debut these new technologies and more at the Connections opening keynote

As consumers continue to push the limits of what it means to be digital first — from buying cars and groceries online to applying for mortgages on their phones — businesses’ marketing budget is following suit, with online sales reaching over $4 trillion¹ and digital expected to hit half of all global ad spend this year.² Salesforce is helping companies stay ahead of these shifts, powering an average of more than 100 billion Einstein predictions, sending 682 billion emails and delivering a daily average of three million commerce transactions in 2020.

To get more from digital, companies need to create connected experiences and have a complete understanding of their customers’ preferences, passions and needs. New technologies from Salesforce combine data and digital to make this possible — bringing together marketing, commerce, sales and service, so companies can put customers at the center of their digital strategy.

“Being digital first and customer centric has never been more important,” said David Schmaier, President and Chief Product Officer, Salesforce. “With Digital 360, companies have the full power of Salesforce to go digital faster, build a single view of their customers, and drive growth.”

Marketing Cloud 360: The next generation of marketing
With the next generation of Marketing Cloud, marketers can get to know their customers through a single source of truth to engage with relevancy, humanize every moment at scale with AI-powered personalization to inspire action and loyalty, and optimize overall marketing impact with unified analytics.