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Traditional CRM vs Salesforce Sales Cloud

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Traditional CRM vs Salesforce Sales Cloud

Why Modern Sales Teams Are Shifting from Traditional CRM to Sales Cloud

Introduction

In today’s fast moving business environment, sales teams have to be more agile, data driven and customer focused than ever before. Traditional CRM (Customer Relationship Management) systems have been the baking of sales operations for ages, but modern sales cloud solutions are emerging as the type for the money. So why are so many sales teams switching? 

What is Traditional CRM?

With traditional CRM, companies still use older (on-premises) systems to manage things like customer relationships, sales data and interactions. And these systems are usually installed on the company servers and can be accessed from any/local machines inside the organization. A traditional CRM is used to store the customer contact information, track sales and to monitor activities in multiple channels.

Though, these systems are typically less flexible than their modern cloud-based counterparts primarily due to a dependence on dedicated IT infrastructure combined with regular maintenance, and manual updates. Traditional CRM took a giant leap ahead in managing customer relations and now many business is migrating from Traditional CRM to Sales Cloud and have found it so dynamic and easy to manage.

What is Sales Cloud?

Sales Cloud is a cloud based CRM that allows you to manage your sales processes, customers’ interactions, as well as collaborate with your team within one system. From anywhere, any device sales teams can have access to customer information, do things, and make data driven decisions real time.

Sales Cloud vs Traditional CRM

Sales Cloud vs. Traditional CRM

FeatureTraditional CRMSales Cloud
Accessibility and Flexibility- Installed on company hardware
- Limited outside the office
- Needs manual updates regularly
- Accessible from anywhere on any device
- Real-time data updates
- No manual software updates needed
Collaboration and Team Efficiency- Leads to information silos
- Access to updated data may take longer
- Real-time updates accessible by everyone
- Facilitates remote and on-site team collaboration
Automation and AI Features- Manual data entry and management of tasks
- Limited automation options
- Automates repetitive tasks
- AI-driven insights to improve sales performance

Sales Cloud: Why Modern Sales Teams Are Switching

Better Customer Insights

Report and analytics features within Sales Cloud help sales teams understand how customers behave. With real time data at their disposal, sales teams can have a much more personalized approach to selling and to their customer relationships.

Cost-Effective and Scalable

An incremental option for growing teams, sales businesses only pay for what they use with Sales Cloud. When it comes to traditional CRMs, hardware and licenses always come with a higher initial cost. As well, scalability of a cloud based solution is a lot easier than with the normal solutions.

Mobile-Friendly

Sales Cloud is mobile focused and designed for sales reps to use on mobile to manage leads, make calls and update their deals. On the other hand, Traditional CRM systems are generally desktop based and don’t allow for mobile functionality.

Security and Reliability

Sales Cloud is hosted in the cloud and as such, it provides much stronger security and backups that are managed by the service provider. However, traditional CRM systems are frequently reliant on in house IT teams meaning that they can be costly and less secure when it comes to data security.

Conclusion: The Future is in the Cloud

 Sales Cloud provides the modern tool set needed by sales teams to stay competitive in an evolving marketplace. Because of the real time access, automation features and capacity to scale as your business goes up, it’s no surprise that more and more sales teams are choosing Sales Cloud over Traditional CRM. If you need to find more efficient, mobile, and cheaper sales, the time may have come consider moving to the cloud.

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