Salesforce functions as a strong customer relationship management (CRM) platform to help businesses manage their customer data along with interaction tracking and multiple business process optimization. Salesforce provides a set of cloud-based applications which helps companies improve their activities in sales, service, marketing and commerce.

Companies need Salesforce as a crucial tool both to improve customer relationships and operational performance. The platform functions smoothly with concurrent technologies to form an all-inclusive MarTech framework which helps organizations create leads and optimize service and expands their business activities.